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Advertising Strategy & Creative

Paid Media

Paid media without strategy is just burning money. We start with deep audience and competitor research to understand what wins before a single dollar is spent. Then we combine that insight with scroll-stopping creative — from short-form clips and UGC to sophisticated long-form ads. We launch, obsessively analyze the data, and report on what's actually working. Your ad spend finally starts making sense.

Paid Media illustration
WHY IT MATTERS

Bad Ads Are an Expensive Mistake

4.2xaverage ROAS for our managed campaigns

You're Gambling Without Strategy

Throwing money at Meta or Google without a clear plan isn't marketing, it's hoping. Hope doesn't generate ROAS.

Weak Creative Gets Scrolled Past

10,000+ ads daily. If your creative doesn't stop thumbs in the first second, you've already lost.

Competitors With Better Data Win

While you're guessing what works, they're testing dozens of variations and scaling winners. The gap grows daily.

10,000+Ads seen per person, per day. Yours needs to stop the scroll.
$0What bad ads are worth. Algorithms punish poor performance.

Algorithms Punish Poor Performance

Low engagement rates mean higher costs and less reach. Bad ads create a downward spiral that gets more expensive over time.

OUR PROCESS

How We Work

1. Research & Audience Audit

Deep research into your audience, competitors, and market. We analyze what's winning in your space, study competitor ad libraries, and map your ideal customer before spending a cent.

2. Strategy & Budget Allocation

Define your campaign objectives and allocate budget across channels based on expected ROI. We don't spread thin, we concentrate for impact.

3. Creative Development

Produce ad creative that stops scrolls: short clips, UGC-style content, carousels, or sophisticated long-form. Quantity and quality.

4. Campaign Build & Launch

Set up campaigns with precise targeting, proper tracking, and conversion optimization. Everything configured for performance.

5. Analysis & Optimization

Daily monitoring, weekly optimizations. We test variations, kill underperformers, and scale winners. Data drives every decision.

6. Reporting & Scaling

Transparent reporting on what matters: ROAS, CAC, conversion rates. When we find winners, we scale aggressively.

PERFORMANCE DRIVEN

Data-Backed Creative That Converts

We combine creative expertise with rigorous performance analysis to maximize your advertising ROI across all channels.

Campaign Performance
Last 30 days
+18%
4.2x
ROAS
+0.9%
3.8%
CTR
+340K
2.4M
Impressions
+312
1,247
Conversions
Budget Distribution
Google Ads (45%)
Meta (35%)
TikTok (12%)
WhatsApp (8%)

Ad Types We Create

Short-Form Video

15-60 second clips

Best for awareness
UGC Style

Authentic testimonials

Best for trust
Long-Form Ads

Story-driven content

Best for conversion
Static Creatives

Carousel & single image

Best for retargeting

Full-Service Campaign Management

From creative strategy to launch, optimization, and reporting, we handle everything so you can focus on your business.

WHAT YOU GET

Full-Service Deliverables

Google Ads management
Meta (Facebook & Instagram) ads
TikTok advertising
WhatsApp campaigns
Print & magazine placements
Short-form video ads
UGC-style creative
Long-form sophisticated ads
Retargeting campaigns
A/B testing at scale
Audience & competitor research
Conversion tracking setup
Monthly performance reports
FREQUENTLY ASKED QUESTIONS

Common Questions

What advertising platforms do you manage?

Google Ads (Search, Shopping, Display, YouTube), Meta (Facebook and Instagram), TikTok, WhatsApp, and print. We also manage programmatic and emerging channels when the strategy calls for it.

How much should I budget for ad spend?

Most clients see meaningful results starting at $3,000-5,000 per month in ad spend per channel. During our strategy call, we'll recommend a budget based on your goals and competitive landscape.

What does your management fee look like?

Our fees depend on channels, creative volume, and campaign complexity. We offer transparent monthly retainers rather than percentage-of-spend models. Book a call for clear pricing.

How do you handle ad creative?

We produce all creative in-house — static, video, UGC-style, and carousel ads. We build creative testing frameworks so we're constantly iterating toward what performs best.

How long before I see results from paid media?

Most campaigns generate data within the first week. Meaningful optimization by weeks 3-4, with strong performance patterns by month 2. Paid media rewards patience and systematic testing.

How do you measure and report on performance?

We track ROAS, CPA, CTR, conversion rates, and revenue attribution. You get clear reports plus a live dashboard. No vanity metrics — we focus on what drives your business forward.

Do you do your own audience research?

Yes, deeply. Before launching any campaign, we conduct thorough audience and competitive research to identify targeting opportunities, messaging angles, and creative strategies.

What's your approach to creative testing?

Structured tests isolating variables like hooks, visuals, copy, and CTAs. We test in volume because winning ads come from disciplined iteration, not a single brilliant idea.

Can you help with landing pages too?

Yes. We build high-converting landing pages as part of our paid media service. The best ads won't perform if they send traffic to a weak page. We optimize the full funnel.

What makes you different from other paid media agencies?

We combine deep audience research, in-house creative production, and AI-powered optimization under one team. No outsourced creative, no separate departments — everything is integrated for faster results.

GET STARTED

Ready to Make Ads That Actually Work?

Book a discovery call and we'll audit your current campaigns or plan your first one. Creative + strategy = results.