Shopify DTC Brand
Fastgrowing store plateaued around ~$500k/month. Mobile felt slow, product pages were busy, email underused, and growth leaned on ads.
inbox placement
increase in openings
sponsorship revenue
Approach
Speed up the site, simplify product pages, launch bundles and subscriptions, build core email/SMS flows, and run weekly creative/ad tests with tight tracking. Add evergreen category landing pages and a clear BFCM plan.
What We Shipped
New PDP template and 20 landing pages;
Bundle builder;
Subscriptions;
Klaviyo flows (welcome, browse/cart abandon, postpurchase, winback);
GA4 + server events;
Offer/calendar for BFCM.
Outcomes
Reached an 8 figure annual run rate in 9 months.
Conversion rate 1.4% → 2.7%;
AOV +22% with bundles;
Subscriptions to 18% of revenue;
Email/ SMS share 12% → 28%;
Blended MER 1.9 → 3.1 while spend scaled 2×;
Pages loading in under 2 seconds.
“We finally grew without discounting everything.”
