Newsletter Portfolio (9 titles; 4.3M subscribers)
Multidomain operation with uneven inboxing; sponsor revenue lagged; segments were messy.
inbox placement
increase in openings
sponsorship revenue
Approach
Clean the lists, move to dedicated IPs, align domains (SPF/DKIM/DMARC) and warm properly. Rebuild segments and automations, standardize templates, and create a sponsorship sales kit and reporting.
What We Shipped
Deliverability setup;
8 core automations (welcome, nurture, reengage, winback);
12 usable segments;
Growth plays (referrals, lead magnets, coreg);
Sponsor media kit and revenue dashboard.
Outcomes
Inbox placement to 96%;
Opens 29% → 46%;
CTR 1.8% → 3.2%;
Spam complaints <0.05%;
Sponsorship revenue +68% with eCPM +42%;
Scaled to 1B+ emails/year while keeping lists healthy.
"Email went from a cost center to a steady line of revenue"
