Amazon Product → Brand (DTC + Amazon)
One top product sold mostly on Amazon (~$600k/month) with thin margins and 95% of sales on Amazon. Generic packaging, little brand search, and no owned audience.
inbox placement
increase in openings
sponsorship revenue
Approach
Keep Amazon momentum but build a brand around it: name, story, packaging, and positioning. Launch a fast Shopify site, collect email/SMS via inserts and the Amazon Store, and build landing pages for top usecases. Use Amazon Attribution to measure offAmazon traffic. Add UGC and short video, seed creators, and test Meta/ Google/TikTok with tight guardrails.
What We Shipped
Brand identity + packaging refresh;
New photos/video;
Shopify site (PDP, comparison, FAQ, bundles, warranty);
Klaviyo flows (welcome, postpurchase, review, crosssell, winback);
Referral program and subscriptions; insert cards with QR + warranty registration;
A+ content and Store refresh;
Analytics with GA4 + server events + Amazon Attribution.
Outcomes
DTC from $0 → $200k/month in 7 months;
Blended gross margin +13 pts;
Repeat rate 28%;
Email/SMS driving 31% of DTC revenue;
Amazon share of total revenue 95% → 58% while rank held top5 for the main keyword;
Brand search volume 4×; return rate −17% from better education and packaging.
“We’re no longer just an Amazon product; people look for the brand.”
